Spartanfam was formed in 2012, a response to the frustrations of the lack of inclusivity of the fitness industry. Director Chaka Clarke, a team of trainers and Alicia created a movement to normalise exercising within inner city communities in their own spaces, focusing on gender diversity within a male dominated industry. Alicia shaped the direction of the organisation, gained flagship sponsorship, led the media campaign and created the content, as well as running the day to day operations as it went from a single class, to an organisation delivering programmes in prisons, schools, multi sport events, mud races, an England Athletics club, parties, international fitness holidays and a gymnastics club.
Campaign Director • Campaign Producer • Photographer • Director of Photography • Editor • Motion Graphics • Event Management • Campaign Management
Additional photography credit - Chris Adu.
